Slate's Ad Report Card: Gatorade, Powerade Feud

Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that drink's lower calorie count, drew a lawsuit from Pepsi, Gatorade's parent company. Coke is the company behind Powerade. Slate contributor Seth Stevenson reports on the dispute.

Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that drink's lower calorie count, drew a lawsuit from Pepsi, Gatorade's parent company. Coke is the company behind Powerade. Slate contributor Seth Stevenson reports on the dispute.

More at Slate.com

Read Stevenson's Review 'What a Drag'

Recent Ad Report Cards

ncG1vNJzZmivp6x7r7zRZ6arn19nfXGCjmlqaGppZIJ0fJhrbG9no6GutbHSZpidZaKavbC%2B02aamqqUYrSiwM6rmJ2dXaW8uLHRmpueZZaawqU%3D

 Share!